［Dreams Come True] 7. 스타트업이 성공할 수 있는 단 한 가지 커다란 이유

▲ 출처=테드 영상 캡쳐

빌 그로스-스타트업이 성공할 수 있는 단 한 가지 커다란 이유.

빌 그로스는 스타트업이 이 세상을 발전시킬 형태 중 하나라고 믿습니다.

스타트업이 훌륭하다면 왜 많은 사람들이 실패할까요? 빌 그로스는 스타트업이 성공하기 위해 가장 중요한 점을 찾기 시작했습니다.

많은 사람들이 아이디어와 비즈니스 모델이 중요하다고 생각하지만 비즈니스 모델도 없이 사업을 시작할 수 있고 이후에 고객의 요구에 따라 추가할 수 있습니다.

그러면 비즈니스 시작하기 전에 무엇이 제일 중요할까요? 바로 타이밍입니다.

타이밍이 모든 것을 결정합니다. 번역=아이나 아타셰바 미디어 아카데미 명예기자 겸 인턴기자

[영상보기]스타트업이 성공할 수 있는 단 한 가지 커다란 이유

The single biggest reason why startups succeed

Bill Gross

From the video, the main point of Bill Gross is that the most significant factor of a company success is timing. He researched five essential factors, they are ideas, team, business model, funding, and timing.

Through these five factors, he analyzed many companies which include successful companies and failed companies.

The outcome surprised him that timing ranked first importance in these five factors, which occupied 42 percent, and the team/execution ranked the second-32 percentage.

Idea "Truth" Outlier, business model, and funding took up 28%, 24% and 14% respectively.

Certainly, it is not easy for company to be succeed, especially big company like Google, YouTube.

Even though Bill believed that the most important factor is timing, it is denial that all of these five factors are essential, they can integrate together to develop a well-functioned company.

For example, if a company have a good idea but they do not implement their ideas well, they may loss the time to be succeed.

When I was a child, my uncle tried to open a restaurant, he found a good place with many potential customers, and also, the rent fee is reasonable.

However, because of these favorable conditions, he thought whatever he made, the restaurant can still be profitable.

Therefore, because food in the restaurant is not delicious, less and less customers wanted to eat there again.

My uncle failed. Setting my uncle as an example is to illustrate that team and executive, or we can say leadership is also meaningful for a company.

In the video, Bill pointed out that even though other factors are important, the timing factor is the most significant. He summarized that execution definitely matters a lot, idea matters a lot, but timing might matter even more.

And the best way to really assess timing is to really look at whether consumers are really ready for what you have to offer them.

He set many examples, one of examples is YouTube. He said that YouTube was perfectly timed with great idea. In fact, YouTube did not even have a business model when it first started.

It wasn't even certain that that would work out. But that was beautifully timed.

That is the crucial reason for You Tube success.

As far as I am concerned, Bill’s suggestion about catching timing is also akind of marketing strategy.

We need to know at this time, what customers need, want and demand. Sometimes, even customers do not know what they need.

For instance, 20 years ago, some people may think smart phone is not what they need, because simple phoneis

enough for them.

However, nowadays we cannot live without smartphone and it is taking a larger part in our life.

Therefore, entrepreneurs need to have a prospective idea and catch the time and opportunities to develop it. 요약 = 조지정 미디어 아카데미 명예기자

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